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Museum Marketing Tips

Motivational Quotes:
Marketing and Advertising

In the factory we make cosmetics; in the drugstore we sell hope.
- Charles Revson

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
- Philip Kotler

No theater could sanely flourish until there was an umbilical connection between what was happening on the stage and what was happening in the world.
- Kenneth Tynan

Customers buy for their reasons, not yours.
- Orvel Ray Wilson

People don't want to be "marketed TO"; they want to be "communicated WITH."
- Flint McGlaughlin

You must have mindshare before you can have marketshare.
- Christopher M. Knight

The best public policy is made when you are listening to people who are going to be impacted. Then, once policy is determined, you call on them to help you sell it.
- Elizabeth Dole

To have great poets, there must be great audiences too.
- Walt Whitman

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
- Al Ries

Trends, like horses, are easier to ride in the direction they are going.
- John Naisbitt

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
- Jay Conrad Levinson

What we call results are beginnings.
- Ralph Waldo Emerson

In marketing I've seen only one strategy that can't miss -- and that is to market to your best customers first, your best prospects second and the rest of the world last.
- John Romero

A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.
- Norman R. Augustine

If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales.
- Unknown

If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway.
- William Randolph Hearst

If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.
- David Ogilvy

I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself.
- David Ogilvy

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...
- Philip Dusenberry

You can say the right thing about a product and nobody will listen. You've got to say it in a way that people will feel in their gut. Because if they don't feel it, nothing will happen.
- William Bernbach

What helps people, helps business.
- Leo Burnett

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.
- John O'Toole

If you are writing about baloney, don't try to make it a Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.
- Leo Burnett

We read advertisements to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
- Daniel Boorstin

The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be.
- William Feather

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
- Leo Burnett

We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn.
- Andy Travis

Advertising is the "wonder" in Wonder Bread.
- Jef I. Richards

Committees can criticize advertisements, but they should never be allowed to create them.
- David Ogilvy

Teamwork is essential. It gives them someone else to shoot at.
- Unknown

If you think advertising doesn't work, consider the millions of Americans that now think yogurt tastes good.
- Joe L. Whitley