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In association with Amazon.com, here are some personal picks to assist you in marketing and fundraising. Click on the titles to order or to read more about them. More recommended books can be found on our articles and links pages.Your purchases from Amazon.com through any of the links on this site help keep the MuseumMarketingTips.com website free for everyone. Thanks!
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The
Ask: Written by fundraising expert Laura Fredricks, it shows what it takes to prepare yourself and others in your organization to make an effective ask - and it even includes 100 sample dialogues you can adapt and use. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer. |
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Membership Development: The book you've been waiting for! Whether you're implementing your first membership program or seeking to improve and expand the one you already have, Membership Development contains the real-world strategies, formulas and experience-based guidance you've been wishing for. Read more... |
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Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources by Neil G. Kotler and Philip Kotler A well-respected guide to strategic planning, marketing research, image and brand building, and developing marketing budgets and pricing strategies for membership, admission and facility rentals. Read more... |
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Marketing
the Museum Fiona McLean looks at marketing within the museum context, providing guidance on overcoming the hurdles to achieving a marketing mindset and offering ways to adopt a marketing orientation without undermining mission. |
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The
Sponsorship Seeker's Toolkit by Anne-Marie Grey and Kim Skildum-Reid Whether you've had only limited success obtaining corporate sponsorships in the past or you've never sought them out before, this is the book for you. It's an excellent how-to guide that will take you through every step of the process -- from strategic planning to writing effective proposals, to structuring and managing your program. You'll learn how to find sponsors, how to secure them, and how to keep them. The authors provide clear strategies and instructions as well as numerous checklists, resources and templates. |
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Associated Press Stylebook Traumatized by press release and other business writing? This indispensable style guide, revised and updated, will help you navigate the waters of punctuation, homonyms, nonstandard spellings, trademarks, titles, photo captions and more. |
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Testing,
Testing, 1, 2, 3: Raise More Money With Direct Mail Tests by Mal Warwick Wish your direct mail fundraising efforts would yield better results? Fundraising guru Mal Warwick shows you, step by step, how to discover your organization's ideal combination of direct mail offer, package, and postage.Read more... |
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Museum
Store Management This second edition of Miley's book, completely updated in 2000, covers every phase of museum store management including sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise and trademarks. There are also updated statistics, POS information, advice on Related/Unrelated products, and Internet information on vendors and other resources. Essential reading for anyone planning to open or manage a museum shop. |
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The
Self-Publishing Manual: How to Write, Print and Sell Your Own
Book Now in it's 15th edition, this is a classic that should be mandatory reading for any organization that's even thinking about producing a book -- whether self-publishing or not. The timeline section alone is worth more than the price of the book, and the entire volume is a roadmap to publishing and marketing success. |
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Jump
Start Your Book Sales There are a number of excellent books on book marketing that will teach you all you need to know to do a good job of promoting and selling your organization's book. The one I particularly like, though, is Jump Start Your Book Sales by Marilyn and Tom Ross. It's full of insider tips and step-by-step directions you can use whether your book is still in the thinking stage or has been out for a year or more. And it's the kind of book that will jump start your marketing enthusiasm as well as your sales. |
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