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Membership Development:
An Action Plan for Results

Patricia Rich, ACFRE, and Dana Hines have combined their years of hands-on experience in working with museums and other nonprofits into a book that has been sorely needed for a very long time.

Whether you're implementing your first membership program or seeking to improve and expand the one you already have, Membership Development contains the real-world strategies, formulas and experience-based guidance you've been wishing for.

Rich and Hines go far beyond presenting a philosophical look at membership development and its role in nonprofit organizations. They also supply the benchmarks, worksheets and spreadsheets you need to see how your membership program stacks up and to project its future growth. And they provide the advice, tips and suggestions necessary to attract more members, keep them engaged, and keep them coming back for more.

Some of the topics covered in Membership Development include:

• The meaning, role and appeal of membership
• Strategy and planning
• Integrating membership with development
• Marketing and market research
• Membership packages
• Corporate membership programs
• Effective pricing
• How to project membership growth
• Membership acquisition and measuring acquisition success
• Direct mail, telemarketing, Internet and e-mail strategies
• Membership retention and renewals
• Volunteers and membership
• Leading, managing and staffing membership programs
• Stages in the growth of membership programs
• Ethical, legal and tax issues
• Membership reports and benchmarks
• Membership software options
• Case studies: Arizona Sonora Desert Museum and the National Baseball Hall of Fame and Museum

About the book's authors...
Patricia Rich, ACFRE, president of Patricia Rich Associates, is a consultant and former head of the Arts & Education Council of Greater St. Louis.

Dana Hines is president and CEO of Membership Consultants. Her firm's clients include Lincoln Park Zoo, Missouri Botanical Garden, Arizona-Sonora Desert Museum, Los Angeles County Museum of Art, the Missouri Historical Society, the National Baseball Hall of Fame and Museum, and the International Mountain Bicycling Association.

Museum Development: An Action Plan for Results
June 21, 2002, softcover, 300 pages
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