Links
Library:
Writing,
Editing and Publishing
Writing
and Editing
The Blue Book of Grammar
and Punctuation
A user-friendly reference guide to English grammar and punctuation,
with easy-to-remember rules and quick quizzes to make sure you've
got it.
GrammarNow!
Do you have an English grammar question that's driving you nuts
and you can't seem to find the answer anywhere? If you're suffering
from comma guilt, effect/affect anxiety or pronoun deficiency,
the doctor is in. Submit your question and editor/proofreader
Linda DeVore will answer it for free -- and usually in less than
24 hours.
Ten
Points to Remember When Writing
By George Smith for Canadian FundRaiser Magazine.
The
Seven Deadly Sins of Direct Marketing Writing
More of George Smith's pithy and excellent advice.
Would You
Rather Buy a Strawberry or a Fragaria? Eight Copywriting Tips
for Better Results
A MuseumMarketingTips.com article by Katherine Khalife.
Proofreading
and Editing Tips
Great practical tips for proofreading and editing.
Trademark Checklist
The International Trademark Association's list of 3,000 registered
trademarks and service marks with their generic terms, capitalization
and punctuation.
The Copyright Website
Benedict O'Mahoney's well-regarded site devoted to copyright
information and news.
Publishing Law Center
Quality information for publishers, authors, editors, web masters,
and freelancers.
Newsletter
Publishing
Hundreds of Tips for
Newsletter Editors
For several years Ruddle Creative, a California firm that writes
and designs newsletters for over 50 companies and nonprofits,
published a well-regarded newsletter of its own. Aimed at newsletter
editors, it offered a wealth of how-to articles and insider advice
on all aspects of the newsletter publishing process. All of those
tips are now archived on the Ruddle website.You owe yourself
at least an hour there.
Making
Money With Your Newsletter
"If you're interested in raising money with your newsletter,
it might help to think of it as an appeal in sheep's clothing,"
writes Vic Schlitzer of LW Robbins Associates. "That's not
as calculating as it sounds. All it really means is that the
fundraising potential of the newsletter and the response it receives
depend a lot on the packaging."
How
to Conduct Readership Surveys
Do you ever wonder if anyone actually reads that publication
you work so hard to produce? And whether they even care if it's
published or not? Readership research is the best way to find
out. Debra J. Stratton and Angela M. Angerosa give step-by step
instructions on how to bring Research To The Rescue in an excellent
article for CASE Currents. It provides all the information you'll
need to conduct a readership survey.
Book
Publishing and Marketing
Para
Publishing
Dan Poynter, author of The
Self-Publishing Manual, offers some of the best book publishing,
promotion and distribution information available on the Web.
Lots of lists, tips and more.
The
Right Shelf 'Stuff': Why Some Books Don't Work In Bookstores
Mary Westheimer's article provides a list of things to think
about before your organization publishes a book.
Chefs
Shake Up the Cookbook Market
This article from Publishing Trends gives a great glimpse into
the world of cookbook promotion.
Cookbook
Press Releases
It never hurts to learn from a pro, and when it comes to cookbook
publicists, one of the best is Lisa Ekus. Visit her website and
read her press releases on the books she's promoting this season.
For more links on writing, visit the Advertising
and Public Relations section of the Links Library.
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