Links
Library:
Website
Development
MOMA.org:
The Evolution of a Museum Web Site
"Start where you can and evolve; no one starts with the
perfect or even a very good site, but you must launch with what
you can." This is one of the lessons described by Ryan Deussing
in his case study of New York's Museum of Modern Art website,
first launched in 1995.
Ed-resources.net
Tips on planning, designing and managing your museum website.
Building an Effective
Website: A Guide for Non-Profit Organizations
A free tutorial from Oxygen Communications.
Application
Service Providers: The Next Horizon in Software
"Nonprofits of all sizes can now take advantage of high-end
software without some of the hassles involved when purchasing
and housing software on their own computers. It's a revolution
that could literally level the technology playing field for nonprofits."
Marc Osten and Michael Stein provide an excellent explanation
of ASPs in this article written for the Nonprofit Quarterly.
The
Virtual Museum, Imperfect but Promising
Doug Davis article for the New York Times. (requires free registration
to read)
eSpectra
The online newsletter of the Museum Computer Network.
SPECTRA
Millennial Digest
The Museum Computer Network's collection of essays by museum
professionals looks at the ways technology will impact the future
of museums.
Search Engine Watch
Tips on search engine submission and optimizing your site for
higher search engine rankings.
The
Pew Internet and American Life Project
Free, downloadable research reports on the way Americans
use the Internet.
Falling
Through the Net: Toward Digital Inclusion
Report from the Commerce Dept. on Americans' use of the Internet
and the digital divide.
Also see these MuseumMarketingTips.com articles:
Nine Common Marketing
Mistakes Museum Websites Make
The Biggest Marketing Mistake
Museum Websites Make
Is Your Website Journalist-Friendly?
For links to information on marketing your site and raising
funds online, see the E-Fundraising, E-Marketing
and E-Commerce section of the Links Library.
