Links
Library:
Special
Events and Facility Rental Marketing
Special
Events
Guide
to Special Events Fundraising
The Canadian Heritage website offers this excellent guide by
Ken Wyman, CFRE.
Choosing
the Right Event
Fundraising events can be time-consuming to plan and expensive
to produce. Before forging ahead, make sure you've selected
the best one for your organization. An article by Betty Stallings
and Donna McMillion, authors of How
to Produce Fabulous Fundraising Events.
Special
Events: Why go to all the trouble?
An article from Canadian FundRaiser Magazine by Carolyn Rickey.
Your
Organization's Next Special Event: Fund-Raiser or Friend-Raiser?
Special events are a tricky form of fundraising. They can cause
volunteer burnout and often use up organizational time and energy
that would be better spent raising money in other ways. But taking
the friend-raiser approach to events has its pitfalls too. Tony
Poderis offers some good perspective on special events fundraising.
Tailor
the Event to the Market
A Canadian FundRaiser article by Dave Nelson.
Event
Planning 101
This article from Event Solutions Magazine provides practical
tips from marketing and management consultant Sylvia Allen.
Special
Events Fund Raisers
A success story or your worst nightmare? Nonprofit Management
bulletin from Western Michigan University.
Converting
Existing Events to "Points of Entry"
Use your events to educate and inspire visitors about your fine
programs. An article by Terry Axelrod.
The
Future of Events Marketing
Sylvia Allen, in an article for Event Solutions Magazine, looks
at the trends that are changing and shaping successful events.
Event
Organizer's Checklist for Designing Sponsorships with Confidence
Charity Village article by Pat Kahnert.
10
Steps to Sponsorship Success
With the recession and increased competition for sponsorship
dollars, it's more important than ever to take a professional
approach to seeking corporate sponsorships. In this article for
Event Solutions Magazine, Sylvia Allen outlines 10 necessary
steps.
Fundraising/Event
Ideas
Sometimes it helps to read event ideas others have used in order
to spark your own. Here's a list from the American Fund Raising
Institute's website.
Chinese
Auctions and Penny Socials
An Auction-Tix.com article about an enduringly popular type of
special event.
Creating
With Inflatables
Whether you're looking to infuse fun, interaction or high-impact
attention into your next major event or marketing campaign, inflatables
are one high-profile way to do it. This primer from Event Solutions
Magazine outlines the different types of inflatables and offers
an overview of costs, sources, and insurance and permit considerations.
Event
Project Management System
After 20 years of creating, organizing and researching events,
William J. O'Toole, University of Sydney, found that there's
a definite system used in successful event planning and management
worldwide. He presents it here in complete detail. The checklist
section alone is well worth a visit.
Creating
the Ultimate Events Checklist
Special Events Magazine provides a great starting place for developing
a comprehensive events planning checklist.
Special
Events Planning and Worksheets
Articles and printable worksheets from EventBlvd.com cover different
aspects of special event planning.
The Worldwide Holiday
and Festival Site
Visit this amazing site for the dates of holidays by state, country,
religion and more -- plus links to a multitude of other related
sites. A great aid in planning the dates of future events.
Facility
Rental Marketing
Facility
Rental Marketing
In this article, Selecting/Marketing Sites for Exceptional Events,
Shoshana Leon offers some good tips and provides a few examples
of the ways museums can effectively market their facility rentals.
Getting
a Museum to Rent Out a Meeting Room is Impossible
There's food for thought in this article if your organization
makes prospective renters jump through administrative hoops.
The
Event of a Lifetime: Current Trends in Weddings
Kimberly Owens' article for Event Solutions Magazine may give
you some new ideas for your facility rental marketing.
Not
Standing on Ceremony
Museums in the Louisville area are growing their facilities rental
business as couples seek alternatives to church weddings. An
article by Mary Ellen Furlong for Business First.
Examples
of Costs at Nontraditional Wedding Sites
Louisville's Business First looks at what it costs to rent nontraditional
facilities in the Louisville area, and what they offer.
Happy
Birthday to Me: Birthday Parties Aren't Kid Stuff Anymore
Maybe it's time to make adult birthday parties part of your facility
rental marketing program? An article from Special Events Magazine.
Planning a Restaurant,
Cafe and/or Foodservice Operation
Thinking of starting foodservice at your museum? Arthur Manask,
author of The
Complete Guide to Foodservice in Cultural Institutions, answers
some frequently asked questions.
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