Links
Library:
E-Fundraising,
E-Marketing and E-Commerce
Providing
Individual Email Accounts for Your Entire Organization
Onenw.org offers a good overview of the various options available
for providing everyone in your organization with an e-mail address.
The Gilbert Email Manifesto
"Repeat after me," says Michael Gilbert, "A web
site built around an email strategy is more valuable than a web
site that is built around itself."
Disconnected:
The First Nonprofit Email Survey
Results of the Gilbert Center's survey show that 44% of nonprofit
organizations have email addresses for fewer than 20% of their
supporters; 64% don't collect email addresses on their websites;
75% can't survey their stakeholders online; and 78% don't have
an email strategy.
E-Mail
Newsletters for the Museum and its Visitors
In this paper presented at Museums and the Web 2002, Ted Drake
of the San Diego Museum of Art discusses the process used to
generate and distribute Muse News, the museum's e-mail newsletter.
Sauce at Fuel4Arts.com
If you're brand new to the world of e-mail marketing, begin your
journey by visiting the E-mail Promotions section of Fuel4Arts.com's
Sauce website. Sponsored by the Australia Council for the Arts,
it contains step-by-step how-to's as well as a wealth of tips,
tricks and resource links.
Collecting
E-mail Addresses
There's no point in developing an e-mail cultivation strategy
if you don't have your members' and prospects' e-mail addresses.
TomorrowsDonor.com provides a good list of tips for collecting
e-mail addresses that every organization should be using.
Using
E-mail to Test Direct Mail Saves Money, Improves Results
Even if you don't have enough of your consituents' e-mail
addresses to do an entire marketing campaign by e-mail, you can
still use those you do have to test your direct mail offers.
An article for TangoConnect.com by Dave Patterson.
Moving
Direct Mail Donors Online
Madeline Stanionis of DonorDigital.com offers practical tips
for making your direct mail program even stronger by moving your
existing donors toward online giving.
A
Primer on Online Fundraising for Nonprofit Organizations
Michael Stein's overview is a good place to start if you're just
beginning to think about raising funds online.
The
Philanthropic Internet: How to Raise Funds Online
This article by Andrew Schinder, National Endowment for the Arts,
provides some important tips on creating an online donation campaign.
He also includes links to several museum websites that demonstrate
good online fundraising practices and techniques.
What
it Takes to Raise Money Online - 8 Tips
Nick Allen of DonorDigital.com provides eight important tips
to make both your online and offline fundraising more effective.
The
10 Rules of e-Philanthropy Every Nonprofit Must Know
From ePhilanthropyFoundation.Org
Online
Donations: Sorting Out the Chaos
OneNW.org offers the basic information you need to begin
moving forward into the terrain of online fundraising.
e-Philanthropy
v.2.001
This site from the W.K. Kellogg Foundation allows you to access
a report describing the state of e-Philanthropy in 2001, as well
as a database of Internet sites that facilitate online fundraising,
giving, volunteerism, social change-making, and the development
of nonprofit organizations.
Pass
the Gravy: Dining on Internet Fundraising
Every year, non-profits across the continent follow a tried and
true formula for making their fundraising events into success
stories. But few stop to consider that the very same principles
can and should be used as part of online fundraising efforts.
An article by Tom Watson for Internet-Fundraising.com.
Fundraising
on the Net: Don't Overlook the Seniors
Catherine Callagy makes the case that seniors should be part
of your online marketing plan. "As these users become comfortable
'information constituents,' you can begin to cultivate them as
planned giving prospects."
Seniority
on the Web: The Fastest Growing Online Population
What's clicking with seniors online? In this article for ClickZ,
Seana Mulcahy looks at the characteristics and preferences of
wired seniors.
Cybergifts:
Online Fundraising Tactics
Adam Corson-Finnerty has compiled his nonprofit website observations
and insights into a great article on tips and tactics for successful
online fundraising and membership acquisition.
Using
the Internet to Promote Membership: An Online Status Report
Membership Consultants, Inc. performed surveys of zoos and art
museums to see where they are with respect to using the Internet
to promote membership. The results indicate that a lot of giving
opportunities are still going untapped.
Criteria
for Optimal E-Commerce Web Design
Michael L. Bernard of the Software Usability Research Laboratory
at Wichita State University outlines design features that encourage
potential buyers to make purchases at a website and ones that
discourage them from doing so.
Wilsonweb.com
A comprehensive collection of articles about e-mail marketing
and e-commerce.
GuideStar
Each week, tens of thousands of donors and funders search the
GuideStar database for information about U.S. nonprofits. All
501(c)(3) nonprofit organizations, including your museum, are
already listed in GuideStar's database. You may update your information,
create a newsletter and press releases, and post your conferences
at no charge. The site also contains a Nonprofit Center section
with articles, conference listings, links and news for nonprofits.
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