Links
Library:
Corporate
Fundraising, Sponsorships and Partnerships
Corporate
Giving Programs
The C.S.C. Nonprofit Support website includes over 500 links
to corporate giving programs, most with guidelines.
Sponsorship?
Charitable contribution? Corporate philanthropy? Does it matter
what we call it?
"Of course it does," says this article from The Sponsorship
Report. "All those who seek funding had best know which
corporate pocket they're looking to. . .The contact point is
different; the goals are different; the language is different."
10
Steps to Sponsorship Success
With the recession and increased competition for sponsorship
dollars, it's more important than ever to take a professional
approach to seeking corporate sponsorships. In this article for
Event Solutions Magazine, Sylvia Allen outlines 10 necessary
steps.
Thirty-Two
Back Doors to Success
Tips on corporate fundraising.
Corporate
Partnerships: A Guide for the Nonprofit Manager
Are corporate partnerships and sponsorships appropriate for your
organization? Do you want to know how to assess the risk, potential
profitability and mission contribution of these partnerships?
Dennis R. Young provides excellent information in this research
paper at the National Center on Nonprofit Enterprise website.
Developing
Successful Partnerships Planning Guidelines for Heritage
Tourism and Interpretive Sites, Facilities and Organizations
Practical tips on planning for partnerships and making them work,
by John A. Veverka.
Partners
in Public Service: A Working Guide for Public Broadcasters and
Community Organizations
The Benton Foundation, in collaboration with Penn State University,
the Corporation for Public Broadcasting and the Institute of
Museum and Library Services, documented the stories of eight
partnerships between public television stations and museums and
libraries. Their stories shed light on the challenges of partnering
and their suggestions help to ensure greater success for those
undertaking similar endeavors.
Museum
Gets Retail Advice From a Master
Could your museum store benefit from a collaboration with a local
or regional retailer? A senior store designer from Federated
Department Stores helped the Cincinnati Art Museum design its
new and expanded museum shop.
Corporate
Giving: Where Are the Dollars Going and Why?
At a panel discussion in Vancouver, three of Canada's largest
corporations spoke out about the importance of relationship building
when seeking corporate gifts or sponsorships.
Dr
Pepper Hospital? Perhaps for a Price
This New York Times article by Julie Edelson Halpert looks at
the growing trend of corporate sponsorship and naming rights
for museums and other nonprofits. (requires free
NYT registration to read)
At
the Top of the Corporate Agenda: Social Initiatives
"Companies are targeting their philanthropy much more than
in the past because they feel that they can have a greater impact
by giving large amounts to a few causes than they can by giving
small amounts to many causes," writes Peter Kay in this
article for the Philadelphia Business Journal. "Often, companies
target causes that they can use their expertise, as well as their
money, to help."
Fundraisers,
Donors Want to Find "The Fit"
In the world of corporate philanthropy, "We got the money
from you last year, so give it to us again this year," doesn't
cut it anymore. As more and more companies ask "What's in
it for me?" charities need to stop pleading poverty and
instead focus on showing how they meet needs. A Philadelphia
Business Journal article by Adam Stone.
How
Do You Properly Cultivate Corporate Donors?
Carolyn Cavicchio provides good basic tips on how to approach
and cultivate corporate donors in this Q&A for InsideGiving.com.
Strategic
Directions: Planning for Partnerships
A downloadable report and handbook from Canada's Ontario Museum
Association present the results of consultations with museum
and heritage professionals throughout the province of Ontario.
The handbook contains over 40 examples of partnerships and strategic
alliances that Ontario's cultural organizations have formed with
businesses and with each other.
Sponsorship Inventory
Use this comprehensive list of sponsorship possibilities to create
an "inventory" of sponsorship opportunities that your
organization can offer to sponsors. From the authors of The
Sponsorship Seeker's Toolkit.
How
to Sell First-Time Events: Steps to Sponsorship
Excellent information on the steps required to obtain corporate
sponsorships for events. An article by Sylvia Allen for Event
Solutions Magazine.
Sponsorship
Sales Fact Sheet
Format for an effective, one-page fact sheet that gives potential
event sponsors a simple, easy-to-read overview. An article by
Sylvia Allen for Fund$Raiser cyberzine.
Selling
Value, Not Budget
Rather than basing event sponsorship prices on the estimated
cost of the event, Tim Owens recommends using other criteria
to more effectively value and price corporate sponsorships.
How
to Research Companies Online
This free business research tutorial presents a step-by-step
process for finding company and industry information on the Internet.
BizWeb.com
A Web guide to 45,000 companies listed in more than 200 categories.
Industry
Portals
Gateway to information about myriad industries.
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