Reader-Submitted
Marketing Tip
Target
Your AdvertisingSubmitted By
Suzanne Hall, Manager of Marketing and Public Affairs
Virginia Museum of Fine Arts
Richmond, Virginia
"National research indicates that museum visitors are well
educated, with at least some college education. Use this as a
rule of thumb when advertising, whether with paid media or guerrilla
marketing. Public radio is cost effective and frequently targets
that audience. Print advertising reaches an audiences that reads.
If you can only market a lecture program with flyers, place them
at bookstores, libraries and coffee shops."
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