About
the Website
MuseumMarketingTips.com is the project
of writer and consultant Katherine
Khalife. Launched on October 7, 2000, it's the only site
on the Web dedicated to bringing all of the Internet's best museum
marketing resources together in one place.
Why
Effective marketing is an increasingly important issue for museums
and other cultural institutions, but many don't have the financial
resources to hire marketing professionals. As a result, marketing
and communications often become the responsibility of already
burdened staff and volunteers -- many of whom don't have the
experience or training to market their organizations' missions
effectively. At institutions where marketing positions do exist,
heavy workloads can make research time difficult to come by.
And whether they have marketing staff or not, many museums still
struggle with marketing ambivalence: on one hand wanting to make
a commitment to marketing; on the other, fearing they might be
sacrificing mission if they do.
How
By being able to access a wide variety of online resources through
this site, hours of Web searching are no longer required to find
high-quality information pertinent to museum marketing. Tips,
tools and tutorials are quickly -- and freely -- available to
any institution that needs them. No membership or subscription
fees are required to use the site.
About
Katherine Khalife
Katherine has been helping nonprofits and businesses
market their missions, products and services for almost thirty
years. Her wide range of entrepreneurial and professional experience
gives her an unusual breadth of practical knowledge and an ability
to quickly analyze and troubleshoot marketing problems.
She has worked in marketing and communications at both the
local and national levels, and as marketing director at an outdoor
living history museum. Her background also includes twenty years
in the tourism industry, as founding partner of a small company
that specialized in heritage cultural tours of the U.S., Canada
and the South Pacific.
As a writer, Katherine has coauthored three books for Arcadia
Publishing's Images of America series and written over
150 articles. Her work has been published in periodicals ranging
from Seventeen to Parachutist, as well as on a
number of websites. For several years she also published an award-winning
regional magazine of 20th-century popular history. Her marketing
articles have appeared in History News, Museum Store, Vijesti
and the Museum Store Association's Management Insight Newsletter,
as well as in numerous regional museum association and Convention
and Visitors Bureau publications.
In addition to publishing Museum Marketing Tips, Katherine
does writing, editing and consulting for nonprofits and businesses
seeking practical solutions to their marketing challenges.
Interested in using her services at your organization? Contact
Katherine by e-mail
.
