Articles
Index
A huge marketing budget would be a wonderful thing to have, wouldn't
it? But if you're like most nonprofits, chances are you don't
have one. It doesn't matter. You already have other resources
that are even more valuable. Our marketing and management articles
will show you how to use those resources more effectively to
build a mission-based, audience-focused marketing program that
gets results.
Making
the Most of Your Resources
"What is Marketing?"
Is Your Museum's Definition Inside-out?
10 Warning Signs That Your Marketing Highway
Needs Reconstruction
Your Visitors Are Trying to Tell You
Something... Are You Listening?
Marketing and Management Tips for
Tough Times
29 Ways to Get and Keep More Members
Creating Effective Marketing Displays:
12 Budget-wise Tips
Volunteer Recruitment Brochures, Part
I: The missing voice
Volunteer Recruitment Brochures, Part
II: Six tips for getting and using testimonials
Taglines, Part I: More than just a quicker
picker-upper
Taglines, Part II: Tips on choosing one
and using one
How to Connect to Your Community With
a Speakers Bureau
Boost Sales by Making the Concierge
Connection
How to Obtain Free, Low-cost and Donated
Software
The Keys to Sustainable Audience Development
There's Art in That Appeal Letter!
10 Reasons Why You Should Be Marketing
To Grandparents
The Power of Thank You - In
Fundraising and in Life
Quick Quiz: Who Are the Easiest
People to Sell?
Would You Like Fries With That?
Seven Ways Museums and Museum Stores can Encourage Add-on Sales
Quick Quiz: What's
Your Museum's Most Important Asset?
A Sleigh-Load of Holiday Marketing
Tips
"What
This Museum Needs is More Publicity!"
Getting Coverage in Local Business
Journals: What They Want & Why You Need Them Now More Than
Ever
E-mail Press Releases: Six DOs and DON'Ts
Would You Rather Buy a
Strawberry or a Fragaria? Eight Copywriting Tips for Better Results
10 Press Release DOs and DON'Ts
Want More Feature Stories?
Ask Yourself "So What?"
Marketing
Your Museum on the Internet
Nine Common Marketing Mistakes
Museum Websites Make
The Biggest Marketing Mistake Museum Websites
Make
GuideStar.org: Take Advantage of
It!
Is Your Website Journalist-Friendly?
Offline Website Promotion Checklist
Heritage
Cultural Tourism and Group Tour Marketing
How to Turn Travelers Into Visitors
Boost Sales by Making the Concierge
Connection
Is Your Museum Missing the Bus?
10 Ways to Make Your Museum More
Group Friendly
A Group Tourism Who's Who
Q & A: How to Start a Motorcoach
Marketing Program
Nine Inexpensive and Effective
Ways to Find More Group Business
You're a Celebrity: An Article for
Reservationists and Guides
Step Up Your Group Tours by Stepping
On
Recommended
Books
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